The pace is high right from the start - so high that Sam Bewley and Steve Cumings have lost contact..!
New Zealand champion Hayden Roulston is in a bit of trouble as well, but he'll get back soon...
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The winds have split the peloton into four clear groups after just 20-kilometres of racing...
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Luke Rowe is inflicting some pain up-front, with other Sky riders and Mark Cavendish with him...
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Irish champion Matt Brammeier is chasing hard, and he'll enjoy the regroupment that's coming...
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Steve Chainel survives a fall by Sacha Modolo...
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Fabian Cancellara laughs the day away while the race settles down...
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Russell Downing is still chasing to get back on...
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Zak Dempster leads an escape with Matthew Hayman and Martin Velits - they quickly gain three minutes...
Is BMC is leading the chase...for camels..?
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BMC is leading the chase - and with Cavendish to tell them just how fast to go..!
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The wind has changed and the peloton has split - led by the Argos-Shimano team...
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This is the view of the racing from behind the fourth echelon...
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Cavendish has missed this split, he'll lose almost three minutes before chasing back...
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Both Boasson Hagen and Cancellara have missed out too - what a shock..
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Greg Van Avermaet and Taylor Phinney lead the front group now, the peloton is in six pieces...
The Cancellara-Boasson Hagen group is starting to close with 25-kilometres left - as is Cavendish's too...
Michael Schar has attacked from the front group with Dominic Rollin...
Bernhard Eisel and Roy Curvers have joined this late move...
Martin Elmiger has attacked now, he has Brent Bookwalter and Gregory Rast with him with 10-kilometres to go...
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The escape has just stayed away - and who's the winner..?!
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Brent Bookwalter wins stage one ahead of Elmiger, Rast, Eisel, Viviani and Cavendish - and takes the race-lead too..!